If you have been signed to one of the big New York book publishing houses, congratulations! This post isn’t for you — it’s for the other 99.99 percent of us who are self-publishing and/or e-publishing.
If you’re an author, it’s essential that you have a blog — even something simple like this one. Why? You need a place to post a longer summary of your upcoming work. Some call it a blurb, others a summary … agents like to call it the pitch. It’s your chance to get potential readers interested in the book.
You can’t do that in 140 characters on Twitter. You need either a blog like this or a page on Facebook. I used the tools at WordPress.com to get this blog up and running in five minutes. It is not fancy but it gets the job done.
But you would not believe how many Twitter profiles I’ve seen that mention the person has an upcoming novel but no link to a blog or Facebook page! It doesn’t matter if you’re six months away from publishing — in fact, it’s better.
Here’s why. Blog software like WordPress notifies you when someone leaves a comment on your blog and — best of all — WordPress tells you their email address. So if they leave a comment about how your novel sounds really interesting, they’re not going to mind if you politely email them after the book publishes to let them know. People will send you messages on Twitter — maybe they do author interviews or they review books. Pretty soon you’ll have a Microsoft Word file of potential buyers and people who are willing to help promote your book.
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You can read more about Signs and Wonders at this post. Are you on Twitter? Follow me at @alexadena